The cost of cheap

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As I’ve gotten older, I’m reminded of the true cost of things. No, not their price — but their cost. The opinion I now hold after years of rampant American consumerism is that almost no one knows the labor, materials, time, and energy that goes into any of the items or services they purchase day in and day out. I saw a comment the other day saying that a gallon of milk could never be worth more than $4.00. As a boy I spent more than a little time on dairy farms, and saw what farmers do to extract milk from a cow and get it to market. I can tell you if that person knew how much effort went into that gallon, he would declare it a miracle to get the cost that low.

American businesses have done a fantastic job of cutting costs, enabling goods to be sold at a price far below what we could incur if we had to make them ourselves. But sometimes corners are cut too far, resulting in low wages, environmental harm, poor-quality products, and other harmful consequences.

Check out the video below. As of today, 1€ is equal to about $1.11 USD. Would you expect a t-shirt to cost $2.22?

We all want a bargain. God knows I’m not made of money. But instead of worrying about what you have to pay to get something…think about the real cost of what you’re buying. The old adage says if it’s too good to be true…well, you know the rest.

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